In 1999 Luis Fernando Moreno (LUFEMO) migrated from Colombia to the United States in search of new opportunities due to difficult economic times in the country. Once settled, he was employed in different jobs like construction, plumbing, security, among others, but his real passion was sales. This led him to seek out relationships with distribution companies in Washington DC, Maryland, and Virginia area.

Thus, began his first experience in sales in the United States with a company that made and distributed door-to-door household products such as glassware, filters, stainless steel pots and more. During this time, he was recognized as one of the best sellers in the area which led him to participate in the annual Sales Convention.

Due to the economic recession of 2008, which affected the sales of products for home, Luis Fernando had the idea of distributing Colombian products. He started by purchasing fruit pulps from other distributors in Georgia, New York, and Florida.

Sales were focused on restaurants revealing new flavors such as Passion Fruit, Blackberry, Guava and Soursoup unknown to the local Hispanic population. The response by their customers was such a success it encouraged more restaurants to include these flavors on their menus of juices, drinks, and cocktails like margaritas.

The business grew exponentially, which inspired Lufemo to negotiate directly with the main Colombian fruit pulp producer. And so, began a new chapter in his career and introduced the first container of Colombian specialties directly from Colombia to Washington DC.,

Lufemo was helped at first by his daughter, who came to live in this area. Today LUFEMO is being renewed and it is re-shaping that dream of becoming a well-established, preferred distribution company and provider for restaurants, retail stores and institutional companies (Food Service). LUFEMO is characterized by Quality, Innovation and Customer Service.

To accomplish the lifelong dream, LUFEMO has the best, most passionate team, including his son and daughter in law and experienced executives with more than 15 years of experience in distribution and sales.
LUFEMO has established itself as the premier distributor of Colombian food specialties in the Washington DC area. This title was acknowledged in March 2014 when the company received its first registered trademark.

Our promise to you is that we will continue to provide unmatched customer service, bringing you only the finest food products available directly from Colombia: Mr. Fermore.